Music Video Sessions: Vol 1. w/ So Me

MUSIC VIDEO SESSIONS celebrates the music video as a fully-fledged cinematic form. Many of today’s most influential filmmakers, from David Fincher, Jonathan Glazer and Melina Matsoukas to Sofia Coppola, developed their visual language in the world of the music video, where image and sound came together in experimental ways.
Each edition invites a filmmaker to share iconic clips, personal influences and behind-the-scenes stories. No videos to scroll past, but collective cinema experiences: loud, immersive and made for the big screen. MTV hasn’t disappeared, it has simply returned to the darkness of the cinema.
The first edition is curated by Bertrand de Langeron, better known as So Me, the creative force behind the visual identity of Ed Banger Records and artists such as Justice, SebastiAn, Breakbot, Uffie and Mr. Oizo. As the label’s art director, he helped shape a visual language in which hyper-saturated colours, cartoonish imagery, graffiti, religious pop symbolism, neon chaos and DIY collages merged with MTV, bloghouse, MySpace, skate culture and streetwear. Pure 2000s overload.
Ed Banger Records was founded in 2003 by Pedro Winter, former manager of Daft Punk. Under his alias Busy P, he built a label where music, image, video and nightlife became one. From a small apartment in Paris, Busy P, So Me and Justice created the visual party memory of a generation. So Me helped lay the foundations for iconic imagery, from Justice’s legendary † aesthetic to the indelible impact of D.A.N.C.E.. So Me also directed music videos for MGMT, Kanye West, Kid Cudi, Duck Sauce and Major Lazer, and left an unmistakable mark on the music, internet and pop culture of the 2000s.
For this opening night, So Me presents a personal selection from his own body of work, complemented by a series of all-time favourite music videos by other directors. Expect an evening full of anecdotes, insights and behind-the-scenes stories from some of the most defining music videos of the past twenty years.
After the screening, the evening moves to the Rotunda of De Studio for a party fully immersed in the world of Ed Banger Records and the Liège-based collective Party Harders. Behind the decks: So Me (Ed Banger Records) and Mon Colonel (Party Harders) with a nostalgic trip through electro, French touch, bloghouse, hip-hop, rave and club culture.
Party Harders emerged from Liège’s graffiti and art scene and grew into one of the most legendary Belgian nightlife collectives of the 2000s: loud, messy, visually excessive and completely DIY. Think Pope of Dope by The Subs. Exactly that energy.